Author: Vishal

Logo and It’s design types

Post author By Vishal
Post date May 14, 2020
No Comments on Logo and It’s design types

Marketing Items Design Display Banner

Logo, what is it? What kind of logo style should I adopt for any specific business/subject or what are the types of logos?
You can think, what should be special in my logo and how can it be look different from others? What should be the color or shape or the style etc. You will find answers to many such questions here.

What is a Logo?

A logo is a design or art work used to express any type of product, scope, business in an impressive and memorable way. It is used in all kinds of promotions such as letterheads, envelopes, cards billboards, TV commercials, packaging and more. So that the consumer or audience can easily remember the organization, business or individual related to it. In short… a logo is a symbol or mark that helps in identifying and giving recognition.

How many types of Logo?

There are many ways to create a logo. Handwriting and pictures, drawings or creative shapes are used in different ways in logo designing. So that they can present a related topic in a new, memorable and effective way. Logo is very important for the upliftment of any business. So to know which style will be suitable for your business, read the following different types of Logo designs carefully.

Emblems Logo
Combination Mark
Mascots
Abstract
Logo Symbols
Wordmark Logo
Lettermarks Logo

Emblems Logo

The emblem logo can be mainly identified as a badge, seal and crests. They are made with a kind of traditional appearance which has a different impact. You can see the use of such logos in schools, universities and government institutions.

This can be design primarily using text and drawings within a shape. In any other business where a logo like a seal can be used in a convenient way, this emblem logo style can be used. Such as auto industries. You must have seen the Volkswagen or Tata Motors logo.

But due to the presentation of more information, the emblem logo is sometimes not seen as effective as it could have been seen with less information. But the way this type of logos designed from an era. Gives this style it’s own recognition.

It is also little difficult to use it in small area like business cards. For this reason, many old and well-known companies have had to improve their logo from time to time. Like Starbucks.

It is not wise to show more information in complicated way through logo. You should not forget that after all you have to print your logo, then it is important to be neat and clean. There is no bad in this style, just don’t try to show the information too much.

Combination Mark Logo

If you talk about the combination mark logo design style, then this style can be considered as a mixture. Which can be done by adding multiple styles or keeping in mind any two logo design styles. In this style you will experience a mixture of Wordmark, Pictorial Mark, Abstract, Muscat Logo Design Style or Lettermark Style.

Burger King Logo as Combination Mark Logo Example

Red Bull Logo as Combination Mark Logo Example

In simple and clear words pictures, shapes and handwriting are all used in a balance manner in Combination Mark Logo Design Style.

If you look at the KFC logo, you will find a great mascot and wordmark combination. In the same way you see the image of a Croco in the LACOSTE. You can also see ADIDAS logo as a great example for understanding. BURGER KING, McDonald’s, Amazon and many other examples can be taken. Just to understand, the combination mark logo style is the same as freestyle wrestling. You can imagine every kind of use in it. Due to this kind of freedom this style is very famous.

This style has proved very useful to become a brand because after some time the audience starts associating the shape used in it with your product, and in future you can only grow your business by showing only your logo in your publicity. This will not be necessary to enter your name every time. If the logo used by you has contained an exact mascot or shape inside it, then other vendors for the same product can feel to be very troublesome. It is also easier to trade marks in this category of logo style than other styles.

But far-reaching thinking and skill is equally essential in designing a combination mark logo.

Mascots Logo

Mascots logo design is a very fun style. If your field of work is related to sports or you trade a product which is related to children or you want to show your business very familiar and fun, then this style is for you.

Different characters for one Mascot Logo

In this style brand is expressed through drawing, illustration and very colorful cartoons, in which funny portrayal of any creature, inanimate or object can also be done.

The biggest feature of this style is that you can invite your customers also only through your logo. Another great feature of this is that you are completely free to make some changes in it from time to time. You can easily show your offers occasionally and you can easily target any festival through celebrating mood in your logo. Who will know the importance of any festival more than a businessman.

Mascots style is a great way to represent yourself like a brand in the market. If you want to interact with your customers regularly or after a little period, or want to show your product or service fresh after some time, then this style will prove useful for you.

The Maharaja of Air India, the well-known Amul girl, is the identity of “Amul”, a seller of Indian milk products. Doulbhoy of Pilsbori, Cheetah Mascot of Cheetos or Italian plumber character Mario, also known as Jupam. All these famous logo examples are of mascots style. If you look at them, you will find how colorful and familiar they are made.

The main reason for this is that these brands want to present their self in-front of their customers very familiar and friendly. They want to win trust of their customers and this is also the right way.

Abstract Logo

Abstract means summary. So you can guess this logo style, with its name. Logos in this style always design on a different type of principle. This style not only shows the business, but if you study deeply, then you will also get hidden strong messages in it.

Adidas Logo as Abstract Logo Example

Nike Logo as Abstract Logo Example

The abstract logo style is an embodiment of the specific type of pictorial logo style. They can be created mainly by geometric art and are identified by variety of shapes. In this, the power and skills of a business product is shown only by the use of shapes and art. Basically you have to design your logo in a symbolic way.

The logo of Nike swoosh shape indicates movement and speed, Adidas Flower or 3 stripes shape of a mountain, which represents the challenges and Mitsubishi Motors refers to the three-diamond are superb examples of abstract logo art. Sometimes this type of logo proves to be your help in giving you a new and different identity. By combining beautiful shapes, beautiful colors and different pattern you can spread an impression around the market for your business.

Logo Symbol

This style is also called Pictorial Mark and Brand Mark. I have also used the logo symbol in the heading so that you could understand this logo style more comfortably.

Apple Logo as Pictorial, Brand-Mark Logo Example

Twitter Logo as Pictorial, Brand-Mark Logo Example

The most important thing in this style is icon or graphic image. Which should be very carefully design and should be precise. Logo should be design keeping in mind the market and business related potential customers. In this style, the use of trade names is not indicated in handwriting or by words. That is why it is necessary for business to be known beforehand.

Because you have only shape in your logo and not using your trade name due to this style. Which is very important for any new business start up. If you promote your business through any small budget campaign and your business is in the initial stage, then such logo style may not be much useful for you, “these are the possibilities”. Before adopting the logo symbol style for your business it is imperative that your business have already famous in the market.

The logos of Apple and Twitter are examples such as its milestones. The biggest challenge to get into this style is the shape used in it. Which should be made keeping in mind the possibilities of the future or with versatility. In this, you need to move your thinking to every dimension.

Wordmark Logo

The Wordmark logo is also called the logotype and is almost similar to the lettermark logo style. The name of the business is mainly used in this style. The logo created in this style is mainly based on a font.

GOOGLE Logo as Wordmark Logo Example

Before adapting your logo you should be very careful in selection of font. Because in future this will about to represent your business. Color shape and style of font should reflect your business smartly. You should not only also aware of trends also should be intelligent enough for future changes.

GOOGLE Company logo is an significant example of this wordmark logo type. Before creating your logo in this style it is necessary to think deeply about the name of your company. The more attractive or different the name of your company, the greater the chances of successes.

If your company is completely new and its name is short, then the wordmark logo will prove to be a useful medium in the discussion and promotion of your company. If you keep name of the new business started by you amazing but accurate, then the effect of the logo created in this style is also unimaginable.

Lettermark Logo

The lettermarks logo is also known as the Monogram logo. The Lettermark logo style is mainly made with the help of beautiful drawing of words to present brand identity effectively.

HBO Logo as Letter Mark Logo Example

CNN Logo as Letter Mark Logo Example

The words are written in bold or sophisticated manner to make logo related to their business. An attempt is made to express the brand in a way that can be remembered more and more due to its style.

In this style magnificent logos are being designed using only the initials of the company’s name. The biggest strength and beauty of this style is that it is even easier to remember because of the use of only initials, which makes it less difficult to become famous and makes more possibilities.

HBO, HP and CNN are great examples of lettermark logo style. If you ask people what is “International Business Machines Corporation”, you may find the answer with little difficulties but if you ask what is IBM then everyone will have the answer.

Using your initials makes your logo smaller, and also flexible to use in any area. So you can use it anywhere, from the biggest to the smallest place with more ease and beauty. But while appointing the style of words, it must be kept in mind that it can perfectly represent the personality of your business.

Tags How many types of logo, How to design Logo, Logo, Logo Design, Types of Logo design, What is a Logo, Why we need Logo

Needs of Logo and how it’s works?

Post author By Vishal
Post date March 11, 2020
No Comments on Needs of Logo and how it’s works?

Marketing Items Design Display Banner

A businessman may think in his mind, why should I need a Logo, does it matter in the business? May be some other questions like – what kind of Logo should I adopt or what are the types of logos?
You will find answers of this questions here.

Why we need Logo ?

Let’s talk first about what is the importance of logo in business?

It is not true that business is not possible without Logo, but every businessman always thinks how to make more progress in business. So here you know how a great logo design can help you to take your business to great heights.

The first example is “McDonald’s”. It is the largest food chain in the world, which is more popular with its attractive logo than its products. Behind their success a huge contribution of their logo is considered by critics. This logo has its own history and there are many reasons behind its design which will distract us from our subject. But this is an example of a brilliant logo design who has given a new direction to the business.

How Logo design works?

Now let’s take another simple example. Suppose there are two merchants whose business, product or field of work is similar, assume a coffee shop and yes, goodwill are also same. But the name is different from each other and names are very simple. Both do business promotion in the same manner. One day, one of the merchants suddenly uses a beautiful shape and vibrant colors as his LOGO that is worth remembering in his promotions. Not only gives a glimpse of her coffee shop but also inspires customers to drink coffee. So, now you think if you want to drink coffee after seeing that promotion, then where will you go first.

Let’s take another small example. There is a trader who trades in vehicle tires and the trade name is “Metro”. If a designer convert the last word “O” of “Metro” in tire, then business owner will not always need to write “Metro Tires” this is one advantage.

Which will also make your business promotion more effective somewhere because the audience will know about the business on seeing it’s Logo and definitely it will also be helpful in remembering it.

Getting your service or product remembered is most important for the business. The last example also describes one type of logo. Which we know as the Wordmark logo. We will discuss how many types of logo can be in another post.

You can read my other posts to know more about what is graphic designing or different types of graphics. You can visit my website to view some of my previous and public Logo Design Work or you can contact me for any question. I welcome your thoughts on any of my posts.

Tags Branding with Logo, Business growth with Logo design, Business success with Logo, How Logo Design works, How Logo helps in business promotions, Importance of Logo, Logo, Logo & Branding, Logo Design, Logo for Business promotion, Why Business needs a Logo, Why we need Logo

Career in Graphic Design Graphic Design

Why Graphic Design

Why Graphic Design ?

Many parents are concerned about what their children will do for their future and what students should learn to do good in future ? They think whether the graphic design course is useful or not in the future.

I am going to talk here, Can graphic design affect any business? The answer is absolutely yes. But then how, when and why etc. So here you will get answers to many questions. Which is often in the minds of parents, students and new businessmen.

The economy of the place is considered primarily helpful for the advancement of any region and in any part of the world. To increase or decrease the economy, the trade of that place is the main one. This is not a new discovery of today, it has been proved for several hundred years and will be accepted in future without any doubt. So did you understand how important is good business?

Well now, the progress of every business depends on the number of users of its product. Now the question comes, how to increase the number of users? So the simple answer is to impress them with the quality and knowledge of your product. If you will be able to expand your product’s knowledge and efficiency in a great way, then your customers will trust you more, and you will also be able to connect more new users with your business.

Now the use of graphics starts from here. The role of graphics is incomparable in order to expand the knowledge and efficiency of any product in a great way. This is called marketing. This is as effective as it is done wisely. You must have heard…

“A picture is worth a thousand words.”

If you want to market your business, you need marketing materials. Marketing can be done in many ways such as through leaflets, brochures, books, newspapers, magazines, social media and television commercials and there are so many other ways.

All these things are made in a manner before being presented in the market. In which the use of attractive pictures and appropriate writing is made according to the choice of the consumer and to attract more. You can also consider this process as Marketing and Graphic designing. With so many things you must have understood that there is no mistake in learning graphic designing and adopting it as a business or profession. This profession has been going on for years and is constantly touching heights.

Competition is in every field as you become experienced, your work also improves and you are able to earn more money. This applies in all professions. To become a graphic designer, what qualifications you should have and what you should learn I will tell you in my other posts.

You can read my other posts to know more about what is graphic designing and many different types of graphics. You can visit my website to see the works designed by me or to contact me. I welcome your thoughts on any of my posts.

Tags good business, Graphic Design, Graphic Design Process, Graphic Designer, Graphic Designing, Graphic Professional, Marketing, Marketing Graphics, Marketing Process, Marketing with Graphics, Progress in Business

Graphic Design

Types of Graphics

Different types of Graphics

Let’s talk a little bit about how different types of computer graphics can be. Generally we can keep them in 2 sections. The first type is 2D graphics and the second is 3D graphics. In 2D graphics we perceive width and height, while 3D graphics give us also an idea of depth. If we go a little deeper then there are also 2 types of 2D graphics.

The first is raster graphics also called bitmap graphics based mainly on pixels, while the second type is vector graphics based entirely on mathematics. Both types of graphics are made from design software, so software’s are also different for both these types.

One of the world famous software for raster graphics is Photoshop and Illustrator is used for vector graphics.

Hence those who may have been frightened to hear the name of the mathematics above, there is no need to fear. The work of math is of software’s. Both types of graphics have their own quality.

Now understand that if you enlarge the raster graphics then the raster graphics get blurred after a limit and more pixels have to be used to make the high quality raster graphics. With which your computer has to put more power.

Whereas vector graphics is based on the math so they will not get distorted up by looking big. The power of your computer is poorly used for vector graphics and can be printed up to any extent.

Vector graphics software is used to design large billboards or to create the smallest details. But if you have to edit a photo or use special effects, then raster graphic software will prove more useful to you. For example: Celebrities are made more attractive in Photoshop.

You can read my other posts to know why graphic designing required in our life and if you want to know what is graphic designing. You can see my profile to view different types of graphics or you can contact me for any query. I welcome your thoughts on any of my posts.

Tags 2D Graphics, Illustrator, Photoshop, Raster Graphics, Types of graphics, Vector Graphics

Graphic Design

What is Graphic Designing

Post author By Vishal
Post date February 10, 2020
No Comments on What is Graphic Designing

An image for "What is Graphic Designing"

First thing first. Okay lets start with a question what is Graphic designing, and how it helps?

Graphic Designing is a method to convey knowledge or you can say it is a process to represent information or visual communication. For more clarity, if you see a simple calendar “somewhere”, that can also be part of a graphic design process. In today’s time nothing is untouched by this procedure.

Graphics are used in packaging and marketing of everything from food to wear. All types of pamphlet, posters, brochures, magazines, books which spreads information, to be more effective all go through graphic design process.

The person who does all these tasks is called a professional graphic designer and please note we are not even talking about film making method right now. It is also used efficiently in the film making and in a much larger dimensions and then, gaming industry have extremely massive uses. Graphic Designing have tremendous scope in life and it is difficult to describe its usage in few paragraphs.

It is not that it was not in the olden times. The method was something else and it still looks somewhere, where there are no new mediums. In the past graphic designing was done on paper with color and brushes. It is now done more quickly and efficiently with technology and resources, it is not that paper and pencil are no longer used. We use but initially.

Nowadays we use computers and graphic designing software. Designing software are also called designing tools. There are some popular software such as Adobe Photoshop, Adobe Illustrator and Coreldraw.

You can read my other posts to know why graphic designing important in our life and different types of graphics. You can see my profile to view different types of graphics or you can contact me for any query. I welcome your thoughts on any of my posts.

Tags Graphic Design, Graphic Designer, Graphic Designing, What is graphic designing

Career in Graphic Design

Hello world!

Marketing Material Display Banner

Viewers, I will try to share my knowledge as much as possible on the basis of “Knowledge grows by sharing“. Mostly I will talk for Graphic Design but hopefully Drawing, Painting and Art will also be my topics. If some one ask me, than I will love to discuss important tricks and tools related to graphic designing like Photoshop and Illustrator. I will try my best and will try to resolve issue related to design project and yes, some time I will talk about cartooning too.