A businessman may think in his mind, why should I need a Logo, does it matter in the business? May be some other questions like – what kind of Logo should I adopt or what are the types of logos?

You will find answers of this questions here.

Why we need Logo ?

Let’s talk first about what is the importance of logo in business?

It is not true that business is not possible without Logo, but every businessman always thinks how to make more progress in business. So here you know how a great logo design can help you to take your business to great heights.

The first example is “McDonald’s”. It is the largest food chain in the world, which is more popular with its attractive logo than its products. Behind their success a huge contribution of their logo is considered by critics. This logo has its own history and there are many reasons behind its design which will distract us from our subject. But this is an example of a brilliant logo design who has given a new direction to the business.

How Logo design works?

Now let’s take another simple example. Suppose there are two merchants whose business, product or field of work is similar, assume a coffee shop and yes, goodwill are also same. But the name is different from each other and names are very simple. Both do business promotion in the same manner. One day, one of the merchants suddenly uses a beautiful shape and vibrant colors as his LOGO that is worth remembering in his promotions. Not only gives a glimpse of her coffee shop but also inspires customers to drink coffee. So, now you think if you want to drink coffee after seeing that promotion, then where will you go first.

Let’s take another small example. There is a trader who trades in vehicle tires and the trade name is “Metro”. If a designer convert the last word “O” of “Metro” in tire, then business owner will not always need to write “Metro Tires” this is one advantage.

Which will also make your business promotion more effective somewhere because the audience will know about the business on seeing it’s Logo and definitely it will also be helpful in remembering it.

Getting your service or product remembered is most important for the business. The last example also describes one type of logo. Which we know as the Wordmark logo. We will discuss how many types of logo can be in another post.

You can read my other posts to know more about what is graphic designing or different types of graphics. You can visit my website to view some of my previous and public Logo Design Work or you can contact me for any question. I welcome your thoughts on any of my posts.